Circle

BUILDING A TECH-ENABLED FUTURE FOR WOMEN THROUGH TECH.

  • BUILDING A TECH-ENABLED FUTURE FOR WOMEN THROUGH TECH.

  • BRIDGING THE DIGITAL GENDER DIVIDE.

  • REALIZING EVERY WOMAN’S RIGHT FOR DIGITAL AND FINANCIAL INCLUSION.

  • WE FOCUS ON DIGITAL LITERACY AND SKILLS TO ACCELERATE FINANCIAL INDEPENDENCE FOR WOMEN.

  • WHEN WOMEN GROW, WE ALL WIN.

ON A MISSION TO ENABLE
1 MILLION WOMEN TO JOIN
PAKISTAN’S ECONOMY

THE CIRCLE STORY

CIRCLE Women Association is a tech-enabled non-profit organization on a mission to impact 1 million women across Pakistan. This will be achieved by growing women into economic change agents through digital literacy, financial inclusion, and entrepreneurial skills.

Quick facts about CIRCLE you should know:

  • Established in 2018 under Societies Registration Act, led by women and for women while building men as partners

  • Working actively on Sustainable Development Goals 1, 5, 8 and 17.

  • Recognised under the pandemic as a ‘Microsoft for Startup’ for using technology to solve pressing challenges.

  • Working with women in underserved communities across 70+ cities in Pakistan.

  • Bridging the global gender gap index for Pakistan by inspiring women to build their capacities through digital literacy, skills, mentorship and work readiness.
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DLP impact in numbers

5,041
Graduates in 2022
80
Cities
5,395
Facebook profiles and business pages
3,851
Instagram business profiles
4,611
WhatsApp for Business accounts set up
4,796
E-wallets

CIRCLE
Impact

7,000
Low-Income Women Trained
80+
Cities of Pakistan
700+
Micro Businesses Started
5,000+
E-Wallets Opened
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Sustainable
Development Goals

No Poverty

Quality Education

Clean Water and Save life

Good Health and Care.

Partnerships For the Goals

Zero Hunger

CIRCLE PARTNERS
AND SUPPORTERS

citi
engro
vopak
HBL
UN
EBM
Unilever
BAT
Loreal

CEO’s Message

When women grow, we all win.

We, as people, have rights over each other. Only when each one of us plays our part with responsibility and respect, we can thrive as a community. But, when we remove women from the equation of education and growth, we take away the rights of our children to be happy and safe. This weakens the family unit which affects the community, society, city and eventually, the whole nation.

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75% of the home-based workers in Pakistan are women*, but how are we maximizing this untapped market?

My dream is that every young girl in Pakistan is inspired to believe in herself and her dreams. One way to achieve this goal is by reducing the digital gender divide through digital literacy. There is a lot of work to be done and not enough people to do it. I invite you all to be part of what we are building and empower women with useful knowledge.

Let’s build a circle of digitally aware, financially able, and entrepreneurial women. This is the bare minimum we can do for our future.

Join us

as a team member, mentor, trainer, ally,
partner, male advocate.

Sadaffe Abid is the Founder & CEO of CIRCLE working on women’s economic empowerment and inclusion. She is the former CEO and COO of Kashf Foundation, one of Forbes Top 50 microfinance institutions. She has been an advisor to Dell Women Entrepreneurship Network (DWEN) and former board member National Bank of Pakistan chairing the Inclusive Development Committee. Sadaffe serves as the Vice Chair of the Pakistan Microfinance Network with members serving 8 million micro and small borrowers. She completed her Masters at the Harvard Kennedy School, Advanced Management Program at INSEAD and her B.A. at Mount Holyoke College. Sadaffe is a recipient of the Mount Holyoke Alumni Achievement Award for her contributions to serve women and communities.

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