Transforming Womenโs Livelihoods through technology
Transforming Womenโs Livelihoods through technology
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CIRCLE Baji Impact
CIRCLE Impact
STORY OF CIRCLE









UN SDGs, WE FOCUS ON








OUR VALUES





CIRCLE PARTNERS & SUPPORTERS








CEOโs MESSAGE
" When women grow, we all win."
When Women Grow, Pakistan Prospers. From the peaks of Skardu to the markets of Karachi, over 145,000 women are learning, trading, and leading through CIRCLEโs digital classrooms, on-ground programs, and our AI-powered WhatsApp chatbot, CIRCLE Baji.
Every training hour unlocks real choices: A mobile wallet, an Instagram storefront,
a first customer beyond the mohalla.
Since 2018, we’ve equipped 30,000+ women with market-ready digital skills. Just this year, we launched four new Tech Hubs, expanding our footprint to 92 cities across Pakistan. The results speak for themselves:
- 90% of graduates report increased digital confidence.
- 1,050+ women-led micro-businesses now earn daily incomeโbecause one woman chose to click โPublish.โ
Yet the stakes remain high. Pakistan ranks 145 out of 146 on the Global Gender Gap Index. Only 1 in 4 women participates in the labor force.
But hereโs the opportunity: Closing this gap could boost our GDP by 60%. Thatโs not just a statistic, itโs a national imperative.
At CIRCLE, we believe technology is a human rightโand this belief powers every initiative we lead. From our Work Readiness Program, which equips women with essential soft skills to thrive and succeed in the formal economy, to She Loves Tech, where 1,350 women entrepreneurs pitched bold, world-changing ideas this year aloneโevery effort is rooted in creating access, confidence, and opportunity for women across Pakistan.
None of this would be possible without our 300+ partnersโfrom UN Women, State Bank of Pakistan, and LโOrรฉal Fund for Women, to Unilever and the thousands of mentors who give their time, energy, and belief in whatโs possible.
Together, we are working toward a bold goal:
To reach 1 million women by 2030โequipping them with the tools, confidence, and community to thrive.
We invite you to be part of this movement.
Mentor a cohort, Volunteer your skills, Or simply forward CIRCLE Bajiโs number to a sister who dares to dream bigger.
Because when a woman finds her digital voice,
She doesnโt just change her storyโ
She rewrites Pakistanโs future.
Sadaffe Abid
Founder & CEO, CIRCLE Women Association