CIRCLE

Digital Literacy Project

Digital
Literacy
Program

About

Bill & Melinda Gates Foundation joins CIRCLE’s mission to train 10,000 women in 2023

Digital Literacy Program (DLP) is a high impact training program for women from low-income households focusing on digital literacy, financial inclusion, and entrepreneurship. It was piloted during the pandemic and is now a flagship program of CIRCLE owing to its rapid success.

The Digital Literacy program was piloted with support from UN Women in 2020 and 2021 whereas it was implemented with support from L’Oreal Fund for Women and LOREAL Pakistan in 2022.

Program Timeline

  • Pilot with UN Women during the pandemic.
  • Pilot continued with UN Women with 250 female graduates.
  • Loreal Pakistan and Loreal Fund for Women came on board and 5000 low-income women trained across 68 cities.
  • Bill & Melinda Gates foundation came on board.
  • DLP expands to 80+ cities.
  • Digital Agents pilot initiated.

Quick facts about DLP you should know:

  • Locally designed keeping in view the unique needs and challenges of women in Pakistan.
  • Trains low-income women on the use of the internet, social media, and necessary digital skills, and builds key life skills to make women confident.
  • Teaches business skills to help women start up a micro/small business or grow their existing business.
  • Offers mentorship opportunities for outstanding participants.
  • Provides access to a supportive digital community.

DLP
Impact

5,041
graduates in 2022 (80 cities)
5,395
Facebook profiles and business pages
3,851
Instagram business profiles
4,611
WhatsApp for Business accounts set up
4,796
E-wallets
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