ELEVATE is a professional leadership development program aimed at addressing gender barriers in business and improving understanding of women in executive management roles. The program focuses on the ways in which women in leadership positions can influence business agility and longevity, and aims to help participants overcome any perceived gender biases that may hinder their ability to work effectively with female colleagues or superiors.

Elevate includes leadership programs for women and mentorship applying the Harvard Adaptive Leadership Framework. It mobilizes CEOs to commit to gender diversity and become advocates. 

CIRCLE launched ELEVATE in 2017 with the aim to promote gender diversity and grow women leaders with the help of founding champions including the CEO’s of Unilever, Jazz, National Food, Standard Chartered and Mitsubishi. 

Elevate is being relaunched in 2023 with support from English Biscuit Manufacturers (EBM) and Unilever Pakistan Limited.

Program Timeline

  • Collaborations with National Foods, K-Electric, Startered Chartered, Mitsubishi and Engro to train their female employees.
  • Leadership program with Dawood Hercules, English Biscuit Manufacturers, Ideas by Gul Ahmed, Mitsubishi Corporation, Reon Energy and Telenor Microfinance Bank.
  • Elevate for Equity with Unilever.
  • Launch of Elevate for Equity 2.0 with Unilever and EBM.

Quick facts about Elevate you should know:

  • CIRCLE’s first ‘Adaptive Leadership For Women’ workshop was held in February 2015 at Senator Sherry Rehman’s residence.
  • Conducted research in partnership with Pakistan Business Council in 2017 on “Gender Diversity in the Business Sector of Pakistan”.
  • Executed powerful digital campaign to promote visibility of women & discourage all men panels #MANELS.
  • Database of 200 women speakers and experts developed.
  • Partnered with Unilever for mentoring 200+ women under OICCI.
  • 100+ women from local & multinational companies provided leadership programmes and mentorship.

Conducted a survey in 2022 from ten companies about challenges faced by women in management and leadership positions and company policies that enable/deter growth in leadership to tailor the training program according to their unique challenges.