Expanding Womenโs Economic Opportunities and Health Access with AI-Enabled Solutions
Transforming Womenโs Livelihoods through technology
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Our MISSION
CIRCLE Impact
meet CIRCLE Baji
Pakistanโs first AI-powered WhatsApp platform For Women And Youth
Advancing womenโs economic participation and supporting proactive health management; from prevention and symptom tracking to continuity of care.
What CIRCLE Baji offers:
Low-barrier access: WhatsApp-based learning for first-time users; no new apps or advanced digital skills requiredย ย
Bite-sized, self-paced modules: Covering entrepreneurship, work readiness, financial literacy, leadership, and proactive health managementย ย
Blended pathways: Combining digital lessons with mentoring, workshops, on-ground training, and market linkagesย ย
Personalized impact tracking: AI-driven pathways and real-time data to monitor learning, economic progress, and health outcomes, including symptom tracking and follow-ups
STORY OF CIRCLE









OUR VALUES





UN SDGs, WE FOCUS ON








CIRCLE PARTNERS & SUPPORTERS








CEOโs MESSAGE
" When women grow, we all win."
When Women Grow, Pakistan Prospers.
From the peaks of Skardu to the markets of Karachi, over 165,000 women are learning, earning, and leading through CIRCLEโs digital classrooms, on-ground programs, and our AI-powered WhatsApp chatbot, CIRCLE Baji.
Every training hour unlocks real choices: a mobile wallet, an Instagram storefront, a first customer beyond the mohalla.
But growth is not just economic; it is deeply personal.
In Pakistan, womenโs health outcomes remain critically underserved. Millions of women lack access to the right information at the right time. Preventable maternal complications continue to take lives, and 1 in 8 women faces breast cancer, often with limited awareness and late detection.
At CIRCLE, we recognize that true empowerment is incomplete without health.
That is why we are integrating trusted, accessible health information; starting with maternal health and breast cancer awareness into our digital ecosystem through CIRCLE Baji. With over 130,000 users already, we are enabling women to take practical, informed steps for their well-being, right from their homesโwhile continuing to support their economic journeys.
Because when a woman is healthy, she is unstoppable.
Since 2018, weโve equipped 35,000+ women with market-ready digital skills. Just this year, we launched four new Tech Hubs, expanding our footprint to 92 cities across Pakistan. The results speak for themselves:
90% of graduates report increased digital confidence
1,050+ women-led micro-businesses now earn daily income, because one woman chose to click โPublishโ
Yet the stakes remain high. Pakistan ranks 145 out of 146 on the Global Gender Gap Index. Only 1 in 4 women participates in the labor force.
But hereโs the opportunity: closing this gap could boost our GDP by 60%. Thatโs not just a statisticโitโs a national imperative.
At CIRCLE, we believe technology is a human rightโand this belief powers every initiative we lead. From our Work Readiness Program, equipping women with the skills to thrive in the formal economy, to She Loves Tech, where 1,350 women entrepreneurs pitched bold, world-changing ideas this yearโevery effort is rooted in access, confidence, and opportunity.
None of this would be possible without our 300+ partnersโfrom UN Women, State Bank of Pakistan, and LโOrรฉal Fund for Women, to Unileverโand the thousands of mentors who continue to believe in whatโs possible.
Together, we are working toward a bold goal:
To reach 1 million women by 2030.
We invite you to be part of this movement.
Mentor a cohort. Volunteer your skills. Or simply share CIRCLE Baji with a woman who deserves more.
Because when a woman finds her digital voiceโand safeguards her healthโ
She doesnโt just change her story.
She rewrites Pakistanโs future.