The Problem
Our approach starts with a thorough understanding of the challenges we are confronting. Since its inception, Pakistan has struggled with severe gender equality issues in technology, leadership, and economic sectors. These persistent problems hinder women’s participation and growth in these vital areas.
First, the low female labor force participation rate of only 24.3% means most women are not working in paid jobs. This limits their ability to earn money and support themselves and their families.
Second, only 1% of women are involved in starting their own businesses, compared to 21% of men. This shows that women have fewer opportunities to become entrepreneurs and grow their own enterprises.
Additionally, women hold just 5.71% of leadership roles, revealing a significant lack of representation in decision-making positions. This lack of agency prevents women from influencing the economic policies that affect their lives.
In professional and technical fields, only 26.39% of women are employed. This creates a large gap that shows they are not getting equal access to these jobs.
The lack of access to financial resources is another issue. Only 13% of women have formal bank accounts compared to 47% of men. This makes it harder for women to manage their finances and grow their businesses.
Finally, many women lack the technology needed for success. Only 53% own mobile phones, and just 26% use smartphones. Moreover, only 33% have internet access. These barriers further limit their opportunities and keep them marginalized from the formal economy.
Overall, these statistics highlight how women’s marginalization from the formal economy is tied to limited livelihoods and a lack of agency.
CIRCLE's Solution to the Problem
With our commitment to tackle numerous challenges faced by women, we utilize various tailor-made programs and initiatives. One of our leading programs is known as the Digital Literacy Program. Through this program, we support women in developing and growing micro-enterprises. Participants gain expertise in financial management, digital safety, and leveraging social media for business growth.
Another powerful learning program we have is the Digital Acceleration Program. It aims to provide Mentorship and Workshop Participation as well as Design Intervention Skills. Our experts provide guidance regarding various aspects of Business Expansion to Brand Building and more via this program.
Additionally, we also run a Nano Influencer Training Academy that helps women build their personal brand and become social media pros in just 6 months. This program aims to teach Instagram and TikTok Personal Branding as well as Content Development and Strategy.
Furthermore, we have a Work Readiness Program to ensure women become part of the workforce. One of the main purposes of this program is to enable women to be a part of the workforce. This program helps women learn the basic skills that are needed to begin their journey to the professional world. Different kinds of learning are part of this program including Job Readiness, Customer Service Excellence, as well as Income Generation.